The Marketing Plan
Completed by Rishi Raj
May 19, 2023
16 hours (approximately)
Rishi Raj's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Growth Strategies
- Category: Marketing Channel
- Category: Customer Retention
- Category: Customer Acquisition Management
- Category: Market Analysis
- Category: Performance Measurement
- Category: Integrated Marketing Communications
- Category: Planning

