- Performance Metric
- Marketing and Public Relations
- Media relations
- generative AI
- Generative AI Agents
- Goal Setting
- Strategic Communication
- Communication Planning
- Target Audience
- Public Relations
- Content Creation
- Ethical Standards And Conduct
Introduction to Public Relations
Completed by Yuanfu CAO
December 3, 2024
26 hours (approximately)
Yuanfu CAO's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
