Introduction to Public Relations
Completed by Yuanfu CAO
December 3, 2024
25 hours (approximately)
Yuanfu CAO's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Strategic Communication
- Category: Communication Planning
- Category: Public Relations
- Category: Campaign Management
- Category: AI Personalization
- Category: Media Relations
- Category: Generative AI
- Category: Campaign Planning
- Category: AI literacy
- Category: Target Audience
- Category: Content Creation
