The Marketing Plan
Completed by Yash Dutt Kaushal
February 5, 2023
16 hours (approximately)
Yash Dutt Kaushal's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Growth Strategies
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Measurement
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Market Analysis
- Category: Customer Acquisition Management

