- Marketing Management
- Brand Loyalty
- Strategic Marketing
- Integrated Marketing Communications
- Social Media Strategy
- Portfolio Management
- Brand Awareness
- Product Lifecycle Management
- Storytelling
- Branding
- Consumer Behaviour
- Competitive Analysis
Strategic Brand Management
Completed by TANVI SHIVNEKAR
December 30, 2024
33 hours (approximately)
TANVI SHIVNEKAR's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
