What you will learn

• Identify underserved customer needs and evaluate market opportunities using proven product management frameworks and customer insights.

• Develop a compelling value proposition and define a target customer to create products that deliver meaningful customer value.

• Prioritize features, define a minimum viable product (MVP), and create prototypes that reduce risk before full-scale development.

• Assess customer feedback to improve product-market fit and make evidence-based decisions to persevere, pivot, or refine a product.