Strategic Brand Management
Completed by Shriya Koppikar
April 6, 2025
33 hours (approximately)
Shriya Koppikar's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Brand Strategy
- Category: Value Propositions
- Category: Cross-Channel Marketing
- Category: Continuous Monitoring
- Category: Brand Awareness
- Category: Brand Loyalty
- Category: Marketing Management
- Category: Branding
- Category: Brand Marketing
- Category: Competitive Analysis
- Category: Business Metrics
- Category: Business Valuation
