The Business of Product Management II
Completed by Excellence Anurika Joshua
July 24, 2023
13 hours (approximately)
Excellence Anurika Joshua's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Commercialization
- Category: Agile Product Development
- Category: Financial Statement Analysis
- Category: Revenue Management
- Category: Initiative and Leadership
- Category: Customer Engagement
- Category: Product Management
- Category: Product Planning
- Category: Customer Analysis
- Category: Product Development
- Category: Brand Loyalty
- Category: Innovation
