Marketing in a Digital World
Completed by ENNO NIRMALASYAH
March 2, 2021
28 hours (approximately)
ENNO NIRMALASYAH's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Marketing Management
- Category: Cross-Channel Marketing
- Category: Earned Media
- Category: Marketing Planning
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Market Dynamics
- Category: Promotional Strategies
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Digital Transformation
- Category: Digital Marketing Tools
