Google Search Advertising Foundations
Completed by Sara Abdelkareem Mohamed Elsaid
July 30, 2025
22 hours (approximately)
Sara Abdelkareem Mohamed Elsaid's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Copywriting
- Category: Performance Measurement
- Category: Search Engine Marketing
- Category: Campaign Planning
- Category: Quality Assessment
- Category: Online Advertising
- Category: Bidding
- Category: Campaign Management
- Category: Pay Per Click Advertising
