Behavioral Marketing
Completed by kanishka Sable
April 25, 2026
12 hours (approximately)
kanishka Sable's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Analyze consumer behavior to build personalized marketing campaigns
Develop digital marketing strategies using behavioral insights
Improve customer engagement, conversions, and retention
Apply the RACE Framework and customer lifecycle strategies
Skills you will gain
- Category: Marketing
- Category: Email Marketing
- Category: Paid media
- Category: Personalized Campaigns
- Category: Data Collection
- Category: Marketing Strategies
- Category: Social Media Marketing
- Category: Customer Relationship Management
- Category: Business Marketing
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Digital Marketing
