Introduction to Public Relations
Completed by Lichia Lo
September 5, 2025
25 hours (approximately)
Lichia Lo's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Campaign Management
- Category: Generative AI
- Category: Campaign Planning
- Category: Communication Planning
- Category: Public Relations
- Category: Strategic Communication
- Category: Media Relations
- Category: AI Personalization
- Category: AI literacy
- Category: Target Audience
- Category: Content Creation
