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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free

      Coursera Project Network

      Create a Customer Service Survey in Microsoft Forms

      Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free

      Coursera Instructor Network

      GenAI for Personalized Marketing at Scale

      Skills you'll gain: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Persona Development, Marketing Automation, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Customer Engagement, Content Creation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New

      Simplilearn

      Blogging Course

      Skills you'll gain: Blogs, Performance Analysis, Performance Measurement, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Création de Designs Marketing avec Canva

      Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Content Creation, Branding, Multimedia, Brand Management, Dashboard

      3.9
      Rating, 3.9 out of 5 stars
      ·
      29 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Tecnológico de Monterrey

      Analíticas en Redes Sociales

      Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Content Performance Analysis, Key Performance Indicators (KPIs), Facebook, Professional Networking, Pinterest, LinkedIn, Instagram, Dashboard, Target Audience, Live Streaming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Automate Blog Advertisements with Zapier

      Skills you'll gain: Blogs, Social Media Content, Facebook, Social Media, Instagram, Automation, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Improve Communication Processes Using Gmail

      Skills you'll gain: Gmail, Prioritization, Productivity Software, Email Marketing, Strategic Prioritization, Organizational Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4.1
      Rating, 4.1 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • Meta

      Veiculação de anúncios com o Meta

      Skills you'll gain: Campaign Management, Facebook, Advertising Campaigns, Social Media, Social Media Campaigns, Social Media Marketing, Advertising, Instagram, Performance Measurement, Marketing Effectiveness, Digital Advertising, Performance Analysis, Budget Management, Target Audience, Bidding

      5
      Rating, 5 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • University of Maryland, College Park

      Program Management and the Art of Communication

      Skills you'll gain: Storytelling, Data Storytelling, Persuasive Communication, Stakeholder Engagement, Strategic Communication, Growth Mindedness, Conflict Management, Emotional Intelligence, Stakeholder Management, Verbal Communication Skills, Cultural Diversity, Target Audience, Information Management, Public Speaking, Relationship Management, Constructive Feedback, Project Management, Influencing, Communication, Virtual Teams

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Specialization · 3 - 6 Months

    • Coursera Project Network

      How to optimize your Instagram Business Profile

      Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Crea tu presencia en redes sociales para tu negocio en Canva

      Skills you'll gain: Social Media, Content Creation, Target Audience, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Marketing Materials, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Advertising learners also search

    PPC Advertising
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    1…333435…60

    In summary, here are 10 of our most popular advertising courses

    • Create a Customer Service Survey in Microsoft Forms: Coursera Project Network
    • GenAI for Personalized Marketing at Scale: Coursera Instructor Network
    • Blogging Course: Simplilearn
    • Création de Designs Marketing avec Canva: Coursera Project Network
    • Analíticas en Redes Sociales: Tecnológico de Monterrey
    • Automate Blog Advertisements with Zapier : Coursera Project Network
    • Improve Communication Processes Using Gmail: Coursera Project Network
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Veiculação de anúncios com o Meta: Meta
    • Program Management and the Art of Communication: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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