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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Microsoft

      Generative AI for Data Science

      Skills you'll gain: Generative AI, Large Language Modeling, Data Ethics, Prompt Engineering, Feature Engineering, Operational Efficiency, Advertising, Marketing, Artificial Intelligence, Application Deployment, Anomaly Detection, Data Synthesis, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI

      3.7
      Rating, 3.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Coursera Project Network

      مبادئ التسويق على وسائل التواصل الاجتماعي

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • IE Business School

      Proyecto capstone estrategia de marketing

      Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Marketing Management, Market Dynamics, Consumer Behaviour, Marketing Strategy and Techniques, Customer Analysis, Marketing Communications, Product Strategy, Competitive Analysis, Brand Strategy, Hotels and Accommodations, Target Audience

      5
      Rating, 5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free

      Coursera Project Network

      التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة

      Skills you'll gain: Target Audience, Target Market, Facebook, Customer Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Business Planning, Customer Engagement, Drive Engagement, Digital Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      24 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Universidad Austral

      Principios esenciales de diseño en Tableau

      Skills you'll gain: Data Visualization Software, Tableau Software, Exploratory Data Analysis, Data Presentation, Data Ethics, Graphic and Visual Design, Design Elements And Principles, Target Audience, Aesthetics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      Simplilearn

      Search Engine Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Online Advertising, Search Engine Optimization, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Keyword Research, Target Audience, Bidding

      Beginner · Course · 1 - 4 Weeks

    • Universidad Nacional Autónoma de México

      Gestión musical en América Latina

      Skills you'll gain: Music, World Music, Production Management, Production Planning, Team Management, Digital Publishing, Social Media Management, Program Evaluation, Relationship Building, Promotional Strategies, Cultural Diversity, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Introducción a PicsArt para Redes Sociales

      Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Graphical Tools

      4.1
      Rating, 4.1 out of 5 stars
      ·
      20 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Create corporate Newsletters with Canva

      Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Content Creation, Marketing Design

      4.2
      Rating, 4.2 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      How to Set up Facebook Pixel

      Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      How to edit photos for Social media with Canva

      Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, User Accounts, Dashboard

      Beginner · Guided Project · Less Than 2 Hours

    Advertising learners also search

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    1…363738…60

    In summary, here are 10 of our most popular advertising courses

    • Generative AI for Data Science: Microsoft
    • Mastering SEO with Jasper: Ranking and Optimization: Coursera Instructor Network
    • مبادئ التسويق على وسائل التواصل الاجتماعي: Coursera Project Network
    • Proyecto capstone estrategia de marketing: IE Business School
    • التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة: Coursera Project Network
    • Principios esenciales de diseño en Tableau: Universidad Austral
    • Search Engine Marketing: Simplilearn
    • Gestión musical en América Latina: Universidad Nacional Autónoma de México
    • Introducción a PicsArt para Redes Sociales : Coursera Project Network
    • Create corporate Newsletters with Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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