What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

What are the benefits of taking an online Commercialization course?

Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.

What Commercialization courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Commercialization Courses - Learn Commercialization Online

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Validating Your Startup Idea with MVP Experiment Canvas

Skills you'll gain: Target Market, Customer Analysis, Market Opportunities, Entrepreneurship, Value Propositions, Risk Analysis, Business Modeling, Business Analysis, Feasibility Studies, New Product Development, Business Strategy, Product Development, Product Management, FinTech

University of Maryland, College Park

Innovation for Entrepreneurs: From Idea to Marketplace

Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Entrepreneurship, Product Testing, Customer Insights, Market Opportunities, User Research, Business Modeling, Business Strategy, Competitive Analysis

Tecnológico de Monterrey

Emprendimiento Corporativo

Skills you'll gain: Innovation, Team Management, Organizational Development, Entrepreneurship, Growth Strategies, Business Strategy, Organizational Strategy, Culture Transformation, Business Management, Strategic Leadership, Program Evaluation

Arizona State University

Care: The First Step in Tech Innovation for Entrepreneurs

Skills you'll gain: Innovation, Entrepreneurship, Lean Methodologies, Team Oriented, Business Research, Complex Problem Solving, Decision Making, Data-Driven Decision-Making, Analysis, Customer Insights

University of Colorado Boulder

Forming, Funding, and Launching a Technology Startup Company

Skills you'll gain: Entrepreneurial Finance, Business Planning, Financial Statements, Growth Strategies, Business Ethics, Entrepreneurship, Financial Modeling, Income Statement, Business Strategies, Technology Strategies, Organizational Development, Business Modeling, Cash Flows, Regulation and Legal Compliance, Business Development, New Business Development, Risk Analysis, Business Valuation, Financial Planning, Fundraising

EIT Digital

Marketing Strategy for Entrepreneurs

Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Market Analysis, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Outbound Calls, Market Opportunities, Growth Strategies, Sales Prospecting, Business Development, Entrepreneurship, Business Strategy, Digital Marketing

Tecnológico de Monterrey

Corporate Entrepreneurship

Skills you'll gain: Innovation, Entrepreneurship, Team Management, Business Strategy, Organizational Strategy, Program Evaluation, Culture Transformation, Organizational Change, New Business Development, Growth Strategies

EIT Digital

Capstone Value Creation through Innovation

Skills you'll gain: Design Thinking, Business Modeling, Business Strategies, Innovation, Strategic Marketing, Product Development, Product Improvement, Strategic Thinking, New Product Development, Technology Strategies, Entrepreneurship, Value Propositions, Emerging Technologies, Constructive Feedback, Analysis, Presentations

EIT Digital

Innovation & Entrepreneurship - From Basics to Open Innovation

Skills you'll gain: Entrepreneurship, Market Research, Market Analysis, Innovation, Design Thinking, Product Marketing, Customer Engagement, Ideation, New Business Development, Business Transformation, Business Modeling, Business Strategy

École Polytechnique

Digital Business - Capstone project

Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Performance Analysis, Business Metrics, Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Business Planning, Market Analysis, Business Research, Business Strategies, Strategic Decision-Making, Business Consulting, Business Transformation, Innovation, Strategic Thinking, Change Management

University of Colorado Boulder

The Business, Politics, Policy, & Players of Space Programs

Skills you'll gain: Global Positioning Systems, Political Sciences, Entrepreneurship, Governance, Higher Education, Public Policies, Policty Analysis, Research, and Development, Business, Commercialization, Budgeting, Innovation

Tecnológico de Monterrey

Fundamentals of entrepreneurship in the family business

Skills you'll gain: Value Propositions, Entrepreneurship, Product Development, Ideation, New Product Development, Business Modeling, Sales Presentations, Commercialization, Market Opportunities, New Business Development, Innovation, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Trend

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Validating Your Startup Idea with MVP Experiment Canvas