In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact.
Brand Management: Strategies for a Strong Brand
Dozent: Hector Sandoval
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Empfohlene Erfahrung
Was Sie lernen werden
Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions
Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.
Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.
Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.
Kompetenzen, die Sie erwerben
- Kategorie: Equity
- Kategorie: Communication
- Kategorie: governance
- Kategorie: Innovation
- Kategorie: Positioning
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
1 Aufgabe
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 1 Modul
This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.
Das ist alles enthalten
26 Videos6 Lektüren1 Aufgabe
Dozent
Empfohlen, wenn Sie sich für Marketing interessieren
S.P. Jain Institute of Management and Research
University of London
Illinois Tech
IE Business School
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Geprüft am 10. Okt. 2024
Geprüft am 10. Aug. 2024
Geprüft am 16. Juni 2024
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