Customer Relationship Management (CRM) is a comprehensive course that explores various aspects of CRM, from data-driven strategies to customer segmentation and loyalty programs. The course is designed in three stages, each building upon the previous one, and includes self-paced learning with pre-recorded video lectures, exercises, and interactive quizzes. Real-world case studies and problem-solving exercises are introduced in the Intermediate and Advanced stages to simulate real CRM challenges.
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Was Sie lernen werden
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Kompetenzen, die Sie erwerben
- Kategorie: Market Segmentation
- Kategorie: Relationship Building
- Kategorie: Problem Solving
- Kategorie: CRM
- Kategorie: Data-Driven Decision Making
Wichtige Details
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In diesem Kurs gibt es 1 Modul
Customer Relationship Management (CRM) is a comprehensive course designed to empower sales and marketing professionals, customer service representatives, business owners, CRM specialists, managers, analysts, product managers, IT professionals, and business/marketing students with the skills and insights needed to excel in today's competitive business landscape. This three-stage course progresses from fundamental principles to advanced strategies, guiding learners through the realms of data-driven decision-making, customer segmentation, and loyalty programs.
Das ist alles enthalten
27 Videos2 Lektüren9 Aufgaben
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Rice University
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Bewertungen von Lernenden
159 Bewertungen
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- 4 stars
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- 3 stars
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- 2 stars
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Zeigt 3 von 159 an
Geprüft am 28. Nov. 2024
The explanations could be more explanatory and detailing
Geprüft am 12. Aug. 2024
It was an honor to enroll in this insightful course that has elevated my career.
Geprüft am 16. Dez. 2024
Best learning and knowledge sharing ways and tools
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Häufig gestellte Fragen
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.