This practical course provides learners with insights into the art and science of designing innovative services in the Hotel industry to meet customers' evolving needs and drive organizational success. Throughout the course, learners will journey to understand the core principles and methodologies of service design.
Empfohlene Erfahrung
Was Sie lernen werden
Identify the key principles and concepts of hotel service innovation.
Demonstrate proficiency in basic design thinking methodologies for service development.
Analyse customer needs and pain points to design customer-centric services.
Evaluate the feasibility and viability of service innovations.
Kompetenzen, die Sie erwerben
- Kategorie: Innovation Leadership
- Kategorie: Feasibility Assessment
- Kategorie: Customer analysis
- Kategorie: Collaboration
- Kategorie: Design Thinking
Wichtige Details
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4 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 4 Module
In this lesson, we lay the groundwork for understanding service innovation in the hotel industry. We explore what service innovation entails, how it differs from product innovation, and its significant impact on organizational growth. Real-world case studies illustrate successful service innovations, providing valuable insights. Additionally, we delve into the concept of design thinking and its role in fostering innovation, offering a human-centered approach to problem-solving.
Das ist alles enthalten
18 Videos5 Lektüren1 Aufgabe2 Diskussionsthemen
In this lesson, we dive into the practical aspects of designing hotel services with a customer-centric focus. You'll learn to create service blueprints, map customer journeys, and identify touch points and pain points. Prototyping and feasibility assessment techniques will equip you with the tools to develop and refine innovative services. By the end of this lesson, you'll be prepared to craft services that align perfectly with guest needs and expectations.
Das ist alles enthalten
16 Videos1 Lektüre1 Aufgabe1 Diskussionsthema
This lesson explores the strategies and processes necessary for successful hotel service innovation. You'll discover the power of collaborative, cross-functional teams and effective communication. We'll delve into change management strategies, addressing resistance to innovation and fostering a culture of continuous improvement. You'll also learn how to set key performance indicators (KPIs) to measure the success of your service innovations.
Das ist alles enthalten
17 Videos1 Aufgabe1 Diskussionsthema
In this lesson, we delve into real-world case studies to gain deeper insights into hotel service innovation. By analyzing these cases, you'll identify common strategies and approaches that lead to successful transformations. We'll also explore customer-centric brands and experiences, digital service innovations, and the integration of sustainability and ethical considerations. This lesson provides a wealth of inspiration and best practices from industry leaders.
Das ist alles enthalten
18 Videos1 Aufgabe1 Diskussionsthema
Dozent
von
Empfohlen, wenn Sie sich für Leadership and Management interessieren
Fundação Instituto de Administração
Macquarie University
Universidad de Palermo
Coursera Instructor Network
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