The 21st century competitive landscape is characterized by rapid technological change and globalization. How do companies compete and succeed in such an environment? First, companies must engage in continuous innovation to sustain their competitive advantage. This course is designed to equip students with a deep understanding of why innovation is paramount in the 21st-century landscape and how it influences the way companies compete today. Through a comprehensive exploration of topics like technology adoption life cycle, the product life cycle, disruptive innovation and blue ocean strategy, students will gain the knowledge and skills needed to thrive in a rapidly evolving marketplace. Second, companies must take advantage of the extraordinary opportunities that globalization presents and develop strategies to expand abroad and compete there. In this course, students will develop a deep understanding of how to analyze and evaluate international markets, select the best markets to enter, choose the optimal mode of entry and develop a strategy to compete in international markets.
Schenken Sie Ihrer Karriere Coursera Plus mit einem Rabatt von $160 , der jährlich abgerechnet wird. Sparen Sie heute.
(23 Bewertungen)
Empfohlene Erfahrung
Was Sie lernen werden
Disruptive Innovation
Blue Ocean Strategy
International Strategy
Kompetenzen, die Sie erwerben
- Kategorie: Strategic Management
- Kategorie: global business
- Kategorie: Strategic Thinking
- Kategorie: strategy
- Kategorie: Innovation
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
21 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 6 Module
Welcome to Innovation and International Strategy! In today's rapidly evolving business environment, staying ahead of the competition is more challenging than ever before. To navigate this dynamic landscape successfully, it is essential to have a comprehensive understanding of several key factors. By the end of Module 1, you will be equipped with valuable insights that can help you navigate the complex and competitive landscape of the 21st century.
Das ist alles enthalten
6 Videos5 Lektüren4 Aufgaben1 Diskussionsthema
The concept of disruptive innovation has emerged as a pivotal force reshaping industries and challenging the status quo. In this module, we will delve into the core objectives of understanding and explaining disruptive innovation, comprehending the theory that underpins it, and exploring the various strategies that incumbents can employ in response to this disruptive force.
Das ist alles enthalten
4 Videos4 Lektüren4 Aufgaben
The pursuit of sustainable competitive advantage has become more challenging than ever. In response to this dynamic environment, innovative strategic frameworks have emerged to guide organizations towards new horizons of growth and profitability. Among these groundbreaking concepts is the Blue Ocean Strategy, a transformative approach that encourages businesses to chart unexplored waters and create untapped market spaces. In this introduction, we will embark on a journey to explore the fundamental objectives of our module in three distinct parts.
Das ist alles enthalten
4 Videos5 Lektüren4 Aufgaben
Businesses are constantly seeking opportunities beyond their domestic borders. The decision to expand into international markets is not taken lightly, as it involves a myriad of complexities and considerations. In this module, we will delve into the critical aspects of international market expansion, exploring why companies embark on this journey, the methods for analyzing potential international markets, and the strategic process of selecting target markets.
Das ist alles enthalten
4 Videos4 Lektüren4 Aufgaben
Expanding into international markets has become a strategic imperative for many companies seeking growth and sustainability. However, the path to internationalization is not one-size-fits-all; it requires a nuanced understanding of various entry modes and strategies to navigate the complexities of foreign markets successfully.
Das ist alles enthalten
4 Videos4 Lektüren4 Aufgaben
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course. Be sure to review the course material thoroughly before taking the assessment.
Das ist alles enthalten
1 Aufgabe
Dozent
Empfohlen, wenn Sie sich für Business Essentials interessieren
Macquarie University
University of Illinois Urbana-Champaign
Copenhagen Business School
Erasmus University Rotterdam
Auf einen Abschluss hinarbeiten
Dieses Kurs ist Teil des/der folgenden Studiengangs/Studiengänge, die von Illinois Techangeboten werden. Wenn Sie zugelassen werden und sich immatrikulieren, können Ihre abgeschlossenen Kurse auf Ihren Studienabschluss angerechnet werden und Ihre Fortschritte können mit Ihnen übertragen werden.¹
Warum entscheiden sich Menschen für Coursera für ihre Karriere?
Bewertungen von Lernenden
Zeigt 3 von 23
23 Bewertungen
- 5 stars
91,30 %
- 4 stars
4,34 %
- 3 stars
4,34 %
- 2 stars
0 %
- 1 star
0 %
Geprüft am 13. Juli 2024
Neue Karrieremöglichkeiten mit Coursera Plus
Unbegrenzter Zugang zu über 7.000 erstklassigen Kursen, praktischen Projekten und Zertifikatsprogrammen, die Sie auf den Beruf vorbereiten – alles in Ihrem Abonnement enthalten
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
Schließen Sie sich mehr als 3.400 Unternehmen in aller Welt an, die sich für Coursera for Business entschieden haben.
Schulen Sie Ihre Mitarbeiter*innen, um sich in der digitalen Wirtschaft zu behaupten.
Häufig gestellte Fragen
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.