This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool. The course will teach you about automation tools to use in your sales enablement strategy and about how to enable continued customer success after a sale.
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Sales Enablement
Dieser Kurs ist Teil von Spezialisierung Strategic Customer Relationship Management & Sales Technique
Dozent: Tiphaine Amblard
1.524 bereits angemeldet
Bei enthalten
Empfohlene Erfahrung
Was Sie lernen werden
How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale
Wichtige Details
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25 Aufgaben
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- Lernen Sie neue Konzepte von Branchenexperten
- Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
- Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
- Erwerben Sie ein Berufszertifikat zur Vorlage
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Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 5 Module
In the first week, you will be introduced to the importance of sales enablement. You'll learn how to create motivating revenue goals for your sales and marketing teams and a lead qualification network that can help your teams reach those goals. At the end of the week you will complete the first exercise that will be part of your final course project.
Das ist alles enthalten
14 Videos6 Lektüren5 Aufgaben3 Diskussionsthemen
This week you will learn how to create and use a Service-Level-Agreement (SLA) for your sales and marketing teams. You'll also learn how to plan and run effective and smooth smarketing (sales and marketing) team meetings and why these are so important for sales enablement. Throughout the week you will complete two more exercises to add to your final project.
Das ist alles enthalten
9 Videos5 Lektüren5 Aufgaben1 Diskussionsthema
This week we are digging into who your buyer is and how to connect with them. You'll learn how to develop a buyer persona to know whom you should be targeting. You'll gain more understanding of your buyer through the jobs-to-be-done framework. You'll also learn how to write a hero statement to connect all the information about your buyer. You'll complete two more exercises for your final project.
Das ist alles enthalten
14 Videos9 Lektüren7 Aufgaben2 Diskussionsthemen
In Week 4 you'll learn all about content and how it can impact your sales strategy. You'll learn how to use content as a sales tool, how to develop a content strategy for your team, and how to organize and motivate your team to create effective content. You'll also gain valuable skills to become a better business writer. You'll practice these new skills in two more exercises that will be part of the final project you will turn in next week.
Das ist alles enthalten
18 Videos5 Lektüren6 Aufgaben2 Diskussionsthemen
In the final week you will learn strategies to enable your customers and ensure their success. You'll discover the importance of using technology to streamline your customer enablement and create a strategy on how to effectively use the technology. You will also have the opportunity to take the HubSpot Sales Enablement Certification exam. The week will conclude with your final project, the culmination of all the work you have been doing throughout the course.
Das ist alles enthalten
10 Videos5 Lektüren2 Aufgaben1 peer review1 Diskussionsthema
Dozent
Empfohlen, wenn Sie sich für Business Essentials interessieren
Coursera Instructor Network
Digital Marketing Institute
Coursera Instructor Network
Kennesaw State University
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