Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
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Social Media & Marketing - Jagdish Sheth
Dieser Kurs ist Teil von Spezialisierung The 4 A's of Marketing with Jagdish Sheth
Dozent: Jagdish Sheth
Bei enthalten
Empfohlene Erfahrung
Kompetenzen, die Sie erwerben
- Kategorie: Understand the side effects of social media on brand reputation
- Kategorie: Harness user-generated content
- Kategorie: Comprehend digital advertising thoroughly
- Kategorie: Understand the importance of influencer marketing
- Kategorie: Understand consumer insights from social media messages
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
3 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erweitern Sie Ihre Fachkenntnisse
- Lernen Sie neue Konzepte von Branchenexperten
- Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
- Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
- Erwerben Sie ein Berufszertifikat zur Vorlage
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 4 Module
Technology is omnipresent, be it at enterprises or in households. This course focuses on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.
Das ist alles enthalten
12 Videos4 Lektüren1 Aufgabe2 Diskussionsthemen
Technology is omnipresent, be it at enterprises or in households. This course continues to focus on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.
Das ist alles enthalten
11 Videos1 Aufgabe
Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture considers the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.
Das ist alles enthalten
8 Videos
Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture continues to consider the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.
Das ist alles enthalten
7 Videos1 Lektüre1 Aufgabe1 peer review
Dozent
Empfohlen, wenn Sie sich für Marketing interessieren
Illinois Tech
Coursera Project Network
Kennesaw State University
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