Curiosity guides the work that an innovator does. This curiosity is evidenced through action- through discussion with others, investigation within the marketplace, and understanding of consumers. You will conduct marketplace conversations and learn the value of customer archetypes and personas to enhance your ideas.
Curiosity: A Necessary Ingredient for Successful Innovation
Ce cours fait partie de Spécialisation Technology & Entrepreneurship
Instructeur : Brent Sebold
Expérience recommandée
Ce que vous apprendrez
Students will understand how to conduct marketplace conversations and learn the value of customer archetypes and personas to enhance ideas.
Compétences que vous acquerrez
- Catégorie : Tenets of Evidence Based Entrepreneurship
- Catégorie : Technology Entrepreneurship Methodology
- Catégorie : Design Thinking
- Catégorie : Lean Startup Method
- Catégorie : Customer Archetype Design
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Il y a 5 modules dans ce cours
Welcome to Curiosity, A Necessary Ingredient for Success. This is the third course in “Reframing Your Mindset to Be a Tech Entrepreneur and Innovator.” In this course, you will develop your understanding of curiosity and how to take action with methods aligned with curiosity. As you get started, take a look at your notes on your ideas and the processes that go into the entrepreneurial process.
Inclus
3 vidéos4 lectures
Welcome to Module 1! This module is Marketplace Conversations. A marketplace conversation is a talk with potential customers to better understand their needs and pain points. In this sense, your customer IS your market, and conversation is a tool that helps you design effectively. A successful enterprise uses marketplace conversations, many of them, to deeply understand its customers and how to refine possible solutions. In this module, you will examine curiosity and how it connects to innovation.
Inclus
1 vidéo11 lectures1 devoir2 sujets de discussion
Welcome to Module 2! This module is The Value of Customer Archetypes and Personas. Knowing your customer is key and using customer archetypes and personas can help you target your solution. This in turn, increases your chances of building a solution that benefits your customers and succeeds in the market. Successful entrepreneurs know the value of customer archetypes and personas and uses them to develop their solutions. In this module, you will look at customer archetypes and how they can be used to influence innovation.
Inclus
1 vidéo6 lectures1 devoir3 sujets de discussion
Welcome to Module 3! This module is Insight as Innovation Currency. Insight, a deep understanding of a person or phenomenon, provides what you need to develop and refine your solution. Without insight, you risk wasting time, effort, and capital—and designing a product that serves no one. Therefore, an entrepreneur needs to be able to yield insight from marketplace conversations. In this module, you will learn about insight, including what it is, how it is derived, and how specific ventures have used it.
Inclus
1 vidéo5 lectures1 devoir1 sujet de discussion
Welcome to Module 4! This module is Human-centered Evidence of uCriosity. Communication is an important part of your work as an entrepreneur. Not only do you need to be able to gather insight from your customers, but you also need to share your story and findings with others. In this module, you will work to describe a problem effectively with appropriate detail.
Inclus
3 vidéos6 lectures2 devoirs3 sujets de discussion
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