The "Foundations of Strategic Communications" course equips learners with the skills to master professional, technical, and leadership communication strategies. By completing this course, participants will be able to analyze audiences, craft effective messages, and adapt their communication style to fit organizational cultures. Key learning outcomes include enhancing emotional intelligence, improving listening and nonverbal communication, and overcoming common communication barriers. Learners will also develop leadership communication skills, enabling them to influence and foster collaboration in both team settings and external engagements.
Offrez à votre carrière le cadeau de Coursera Plus avec $160 de réduction, facturé annuellement. Économisez aujourd’hui.
Foundations of Strategic Communications
Ce cours fait partie de Spécialisation Strategic Communications in Technical Organizations
Instructeurs : Paul Huckett
Inclus avec
Expérience recommandée
Ce que vous apprendrez
Understand how to analyze and adjust messages to suit diverse audiences effectively.
Learn to apply leadership communication models to influence and lead teams.
Develop strategies to manage conflict and enhance clarity in workplace communications.
Compétences que vous acquerrez
- Catégorie : Strategic Communication
- Catégorie : Conflict Resolution
- Catégorie : Nonverbal and Listening Skills
- Catégorie : Audience Analysis
- Catégorie : Leadership Communication
Détails à connaître
Ajouter à votre profil LinkedIn
septembre 2024
12 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
Élaborez votre expertise du sujet
- Apprenez de nouveaux concepts auprès d'experts du secteur
- Acquérez une compréhension de base d'un sujet ou d'un outil
- Développez des compétences professionnelles avec des projets pratiques
- Obtenez un certificat professionnel partageable
Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 5 modules dans ce cours
The "Foundations of Strategic Communications" course provides students with essential skills for effective professional and technical communication across leadership, interpersonal, and group settings. It focuses on teaching students to analyze audiences, adapt to different organizational cultures, and apply emotional intelligence to improve communication outcomes. Through hands-on exercises, students will strengthen their listening, nonverbal, and writing abilities, while developing strategies to overcome communication barriers in various professional environments.
Inclus
3 lectures
In this module, we will discuss communications within the context of a technical organization. We will explore the components of communication and assess how ineffective communications affect technical teams and business operations.
Inclus
3 vidéos3 lectures3 devoirs2 plugins
In this module, we will discuss how effective communications require an understanding of the audience. We will explore ways to analyze your audience and consider how to use this information to influence your communication strategy, regardless of the medium or method of communication (i.e., written or verbal).
Inclus
2 vidéos2 lectures3 devoirs3 plugins
In this module, we will explore the components of organizational culture and their relevance to communications, with specific emphasis on the mission of the organization. We will examine approaches for communicating as a leader within an organizational culture, including asking powerful questions as a means of increasing engagement.
Inclus
2 vidéos3 lectures3 devoirs3 plugins
In this module, we will explore communication styles within the context of a technical organization. You will evaluate your own communication style and work collaboratively to find common barriers in communication.
Inclus
3 vidéos3 lectures3 devoirs2 plugins
Instructeurs
Offert par
Recommandé si vous êtes intéressé(e) par Business Strategy
University of California, Irvine
Fundação Instituto de Administração
University of Colorado Boulder
ESSEC Business School
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Ouvrez de nouvelles portes avec Coursera Plus
Accès illimité à plus de 7 000 cours de renommée internationale, à des projets pratiques et à des programmes de certificats reconnus sur le marché du travail, tous inclus dans votre abonnement
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires
Améliorez les compétences de vos employés pour exceller dans l’économie numérique
Foire Aux Questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.