Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
What’s Your Big Idea?
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4.6
(166 reviews)
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
96%
Most learners liked this course
Details to know
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Assessments
1 quiz, 5 assignments
Taught in English
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There are 8 modules in this course
We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker.
What's included
8 videos1 reading1 assignment
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve.
What's included
11 videos1 assignment
Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.
What's included
10 videos1 quiz
In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.
What's included
12 videos1 assignment
To make your big idea into a reality, you’ll need the personal, professional, and financial resources we discuss in this module.
What's included
10 videos1 assignment
This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening, planning, clarifying, and supporting your big idea.
What's included
10 videos1 assignment
Create a pitch for your Big Idea, then give and receive feedback.
What's included
6 videos2 readings1 peer review
In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered their insider perspectives on a number of pressing problems that present unprecedented opportunities for meaningful innovation.
What's included
9 videos1 reading
Instructors
Instructor ratings
4.8 (16 ratings)
Recommended if you're interested in Business Strategy
University of Minnesota
Tecnológico de Monterrey
Coursera Project Network
Yunus Social Business Fund Bengaluru
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.