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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,628 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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326 - 350 of 562 Reviews for Brand and Product Management

By June c

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Oct 18, 2022

Insightful and well put.

By Rahul N S

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Jul 8, 2021

Valuable Business lessons

By Shubham P

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Jul 4, 2021

Really insightful course

By Ramraj G

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Mar 27, 2020

this course has helped me

By Кабанова Е

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Dec 25, 2017

Thank you for the course!

By Abiru

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Oct 20, 2020

detailed and interesting

By Md R I

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Jun 12, 2020

This is excellent course

By Pranath D S

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Mar 19, 2019

Exceptionally explained.

By Dmitry S

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Sep 12, 2017

Very exciting and useful

By Chukwudi D

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Dec 20, 2022

very interesting course

By Muhammad B Z

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Aug 3, 2018

A must-do for beginners

By Boris V

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Jun 27, 2017

Excellent course indeed

By Deleted A

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Sep 15, 2020

It was very insightful

By OMOLOLA O

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Jun 4, 2020

The course is amazing.

By DILEEP K B

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Nov 6, 2016

Beyond my expectation.

By Manjyot s J

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Sep 9, 2024

It was a great course

By Ahmed B

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Mar 29, 2022

Had a wonderful time

By Eddy-Ann S

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Dec 4, 2020

Just outstanding!!!!!

By Rayees A L

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Jul 5, 2020

Great fully satisfied

By Ilja P

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Jul 29, 2019

Thank you, Professor!

By S. M U S H

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Sep 18, 2017

BEST PROFESSOR SO FAR

By Igor S

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Apr 19, 2016

very very good course

By Dennis P C

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Oct 7, 2020

Engaging experience!

By Anirudh M

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Apr 25, 2020

The prof is amazing!

By Seng L G

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Apr 29, 2019

useful and practical