Chevron Left
Back to Channel Management and Retailing

Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,109 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your
product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and
price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have
been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa
Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchand...
...

Top reviews

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

RS

Jun 18, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

Filter by:

201 - 202 of 202 Reviews for Channel Management and Retailing

By Vaibhav G

•

Dec 18, 2020

Its highly intense and too lengthy

By Zhengyi X

•

Oct 16, 2021

so much repetition...