Fundação Instituto de Administração
CRM, Dados e o Futuro Centrado no Cliente
Fundação Instituto de Administração

CRM, Dados e o Futuro Centrado no Cliente

Beatriz Pimenta
Anderson França

Instructors: Beatriz Pimenta

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Gain insight into a topic and learn the fundamentals.
4.6

(45 reviews)

Beginner level

Recommended experience

25 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

(45 reviews)

Beginner level

Recommended experience

25 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

23 assignments

Taught in Portuguese (Brazil)

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Build your subject-matter expertise

This course is part of the Inteligência Artificial Aplicada ao CRM Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Este módulo aborda as estratégias centrada no consumidor e como as tecnologias de Big Data e Algoritmos de Inteligência Artificial estão ajudando nessa transformação da experiência do consumidor.

What's included

5 videos9 readings5 assignments

Oferecer excelência no atendimento e garantir a satisfação do público são apenas itens fundamentais para uma organização se manter competitiva em um mundo globalizado e data driven. Neste módulo serão trabalhadas estratégias orientadas ao cliente, como analisar seu comportamento, preferências e dificuldades.

What's included

5 videos11 readings6 assignments

Neste módulo, serão discutidas as etapas da construção do funil de vendas focado na jornada dos seus clientes e como direcioná-lo ao seu objetivo de negócios utilizando as principais técnicas e ferramentas.

What's included

5 videos10 readings6 assignments

Uma empresa data driven é uma empresa que utiliza processos orientados a dados. Ou seja, toda e qualquer decisão é embasada na coleta, processamento e análise da informação. Isso significa utilizar os dados como base para a tomada de decisão e do planejamento estratégico, buscando métodos confiáveis ao invés de direcionar as ações baseadas em intuição. Neste módulo, serão apresentados a importância de coletar, estruturar e utilizar suas métricas na gestão de seus clientes e o processo de como as principais ferramentas de Big Data podem te ajudar nessa etapa.

What's included

6 videos12 readings6 assignments

Instructors

Instructor ratings
4.1 (8 ratings)
Beatriz Pimenta
Fundação Instituto de Administração
1 Course1,178 learners

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4.6

45 reviews

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    73.33%

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R
5

Reviewed on Jun 12, 2023

FV
4

Reviewed on Sep 17, 2024

RP
5

Reviewed on Apr 19, 2022

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