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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,657 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

GL

Jan 29, 2024

I took my time to study the course and I must say, I learned a lot about the Digital Marketing Revolution and it was an eye-opener on so many things. You have to take it to understand what I mean.

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151 - 175 of 446 Reviews for The Digital Marketing Revolution

By Wael L

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Sep 13, 2022

Very clear and well structured with various tools to use in the process. Getting bored iss not an option.

By Nazih E C

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Apr 7, 2023

This course could be valuable for individuals looking to gain a strong foundation in digital marketing.

By Lawal M

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Mar 26, 2022

This course was really easy to understand due to the simplicity of the Professor's teaching techniques.

By Elena C

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Jun 8, 2023

Very interesting and useful course. Uncovers main points of analog and digital marketing philosophy.

By María J B

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May 18, 2022

Amazing! Never boring, the professor's really passionate about the topic and his jokes were on point

By Marcus U

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Nov 22, 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

By Nikolaos S

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Aug 16, 2021

Very nice course. Professor Rindfleisch has done an excellent job creating such a unique course!

By landon n

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Aug 3, 2021

iI am very grateful and happy for what i have learnt in this course marketing in an analog world.

By Nicholas G

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Apr 13, 2023

great information that I never knew about when it comes to looking at the analog and the digital

By Adithya S

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Jun 18, 2022

It was exceptional. It answered many of my queries and the capstone project was a cherry on top!

By Enoch D A

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May 10, 2020

A good course if your are looking to understand how digital and analog works in the market space

By Eliseo J P

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Aug 11, 2020

This is the best course i have taken so far. I was not bored at any point and rich in insights.

By Robert M

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Dec 2, 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

By Haseena B

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Mar 22, 2022

This course is very informative and knowledgeable. Thanks instructor for such kind of course.

By Andres P

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Oct 4, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

By Asala Y Z A

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Dec 25, 2020

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

By madhusmita b

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Feb 3, 2022

The professor is very good and gave me a wide knowledge and also some reading materials.

By Andrew C

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Nov 30, 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

By Reynaldo C A

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Nov 12, 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

By Sovia

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Feb 23, 2022

Excellent and interactive. Highly recommended as a start on Digital maketing journey

By Andrew D

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Oct 31, 2020

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

By soliman A

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Aug 26, 2024

بداية اكثر من رائعة للتعرف والفهم بصورة اعمق العلاقة بين العالم الرقمي والتناظري

By Kiran B

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May 29, 2022

learn about digital market in detail which will really helpful me in my career

By Natyeli M

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Aug 7, 2020

Excellent class! Normally I don't rate the classes but this one is really good!

By Bhavani V

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Apr 19, 2022

great explanation , many insights about digital and analog with simple example.