This course covers how to drive customer equity and transform your marketing strategies using generative AI. Delve into the foundational components of customer equity and understand the impacts on long-term business success. Learn to evaluate marketing tactics through the lens of customer equity and identify opportunities where AI can enhance these efforts.
Driving Customer Equity with AI
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Driving Customer Equity with AI
This course is part of AI for Marketing Specialization
Instructor: David Schweidel
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2024
Assessments
4 assignments
Taught in English
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This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
What's included
3 videos3 readings1 assignment2 discussion prompts
What's included
3 videos4 readings1 assignment1 discussion prompt
What's included
2 videos4 readings1 assignment1 discussion prompt
What's included
2 videos4 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
Stanford University
O.P. Jindal Global University
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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