This short course equips marketing professionals, data analysts, and business strategists with practical skills to analyze customer behavior, generate actionable insights, and drive growth using the latest AI tools and real-world case studies. Learn how to seamlessly integrate AI into your business strategy and stay ahead in today's competitive market.
Enhancing Customer Insights with Generative AI
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Gain a comprehensive understanding of how generative AI can transform market research and consumer behavior analysis.
Learn to extract valuable insights from big data using advanced AI techniques, leading to more informed business decisions.
Develop the skills to integrate AI-generated insights into strategic planning and marketing efforts, enhancing overall business performance.
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
4 assignments
Taught in English
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There are 4 modules in this course
This short course is designed for marketing professionals, data analysts, and business strategists, teaching practical skills to analyze customer behavior, generate insights, and drive business growth using generative AI (GenAI). It focuses on applying GenAI techniques in market research and customer behavior analysis to enhance marketing strategies. By the end of the 2-hour course, you will be able to identify GenAI tools, use AI-driven research strategies to gain insights from big data, and evaluate how to integrate AI into business strategies. The course emphasizes both theory and practical application with real-world case studies. A background in data analysis, marketing, or business strategy, along with basic AI knowledge, is recommended for success.
What's included
1 video1 reading
This lesson introduces the fundamentals of AI and generative AI in market research, focusing on consumer behavior analysis. You will explore practical applications, tools, and case studies to understand how AI can enhance market insights and transform traditional research methods.
What's included
2 videos1 assignment
This lesson covers the essentials of working with big data, including preprocessing, cleaning, and visualization. Youwill learn how to use generative AI to generate actionable insights from complex datasets.
What's included
2 videos2 readings1 assignment
This lesson focuses on the strategic importance of AI-generated insights and their integration into business planning. You will develop a framework for incorporating AI insights into your strategic plans and learn continuous improvement strategies
What's included
3 videos2 readings2 assignments
Instructor
Offered by
Recommended if you're interested in Leadership and Management
Emory University
Coursera Project Network
Macquarie University
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.