This is the second part of a two-part Strategic Management for Healthcare Organizations course. The first course, "Intro to Strategic Management for Healthcare Organizations", focuses on business strategy. This second part presents and discusses analytical frameworks for making strategic decisions, drawing on different disciplines, including economics and management.
Engaging in Strategic Management in Healthcare Organizations
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how business strategy planning must be tied to organizational effectiveness in the healthcare industry
Apply operational design and leadership skills to make strategic decisions and achieve the desired objectives of the organization
Skills you'll gain
Details to know
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Assessments
1 quiz, 17 assignments
Taught in English
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There are 4 modules in this course
In this module you will need to come up with some strategic decisions. What you propose to strategically achieve has to be consistent with what an external and internal analyses, plus it needs to be consistent with the corporate strategy. To implement the business strategy, you need to do so through our functional strategies. You will discuss strategic alternatives, functional strategies, and going through the approval process to get our strategy approved.
What's included
3 videos9 readings4 assignments2 discussion prompts
Corporate strategy defines the company and allocates resources among the various SBUs. We started the course by discussing how corporate sets the vision and the goals for the SBUs. Now that we have an understanding of business strategy, we can discuss in more detail how corporate supports those plans. But corporate can also take on other approaches, such as acquiring companies, forming partnerships, or developing new business areas. In this module, we will consider the strategic alternatives that corporate strategies can take on.
What's included
4 videos6 readings4 assignments1 peer review
Another decision for corporate strategists is to determine the level of diversification. Companies diversify in order to grow and hopefully achieve greater profitability. By going after markets the organization is not currently in, the company is trying to develop new lines of business. In this module we will discuss diversification as well as mergers and acquisitions.
What's included
5 videos6 readings4 assignments1 discussion prompt
A corporate strategy is meaningless without leadership in both creating the plan and in its implementation. In this module we will cover several challenges in developing and implementing strategy and then the leadership approaches one can take to overcome those challenges. The leadership style we suggest is one of leader as coach, who empowers the employees so as to create a learning organization. This is most apt in an environment of change and unanticipated risks, as forecasting the future is nigh impossible.
What's included
9 videos10 readings1 quiz5 assignments
Offered by
Recommended if you're interested in Leadership and Management
University of Minnesota
Coursera Instructor Network
Fundação Instituto de Administração
University of Illinois Urbana-Champaign
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Frequently asked questions
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