In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.
Meta Social Media Marketing Capstone
Meta Social Media Marketing Capstone
This course is part of Meta Social Media Marketing Professional Certificate
Instructor: Anke Audenaert
40,603 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(617 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 6 hours
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
1 assignment
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 3 modules in this course
This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
What's included
5 videos8 readings1 assignment1 app item
In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
What's included
2 videos1 peer review
This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.
What's included
3 videos7 readings1 app item1 discussion prompt
Instructor
Instructor ratings
4.9 (207 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
Goodwill Industries International
Tecnológico de Monterrey
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.8
617 reviews
- 5 stars
87.58%
- 4 stars
7.25%
- 3 stars
0.96%
- 2 stars
1.29%
- 1 star
2.90%
Showing 3 of 617
NR
5
Reviewed on May 27, 2021
It was really amazing and exciting after completing this specialization course from Facebook. Hope it will help in my future carrier. Thank you Facebook and Coursera.
DS
5
Reviewed on Apr 1, 2021
A very detailed and thorough course. The instructors are very knowledgeable and make it so easy to understand. I highly recommend.
AA
5
Reviewed on Oct 16, 2022
Meta social media marketing captone is a life changing course.
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Yes! It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete this final step in the certificate program, the capstone course. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.