Meta Social Media Marketing Capstone

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Meta Social Media Marketing Capstone

This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Anke Audenaert

58,352 already enrolled

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments¹

AI Graded see disclaimer

Taught in English

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Meta

There are 3 modules in this course

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.

By the end of this course, you will be able to: • Present and communicate the results of a campaign to a team • Complete the Digital Marketing Associate Certification Exam This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate. In order to take the exam, learners must have access to a Mac or PC with a webcam.

This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.

What's included

5 videos8 readings2 assignments1 app item

5 videosTotal 16 minutes

Introduction to the Meta Social Media Marketing Professional Certificate6 minutes
Introduction to Anke Audenaert2 minutes
Weekly Introduction2 minutes
Careers in Digital Marketing5 minutes
Important Message1 minute

8 readingsTotal 75 minutes

Meta Social Media Marketing Capstone Course Syllabus5 minutes
Join the Meta Social Media Marketing Community!10 minutes
How to Be Successful in This Course10 minutes
Professional Certificate Job Search Resources Overview10 minutes
User Interface Note: Professional Certificate Content10 minutes
Community Guidelines10 minutes
Meta Certification Exam Sign-up10 minutes
Review Links to Previous Courses (Optional)10 minutes

2 assignmentsTotal 25 minutes

Review Your Community Knowledge10 minutes
Activity: Verify Your Meta Blueprint Email Address15 minutes

1 app itemTotal 5 minutes

Overview of the Certification Exam5 minutes

In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.

What's included

2 videos1 peer review

This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.

What's included

3 videos7 readings1 app item1 discussion prompt

3 videosTotal 3 minutes

Meta Exam Overview0 minutes
Congratulations!1 minute
What's Next?1 minute

7 readingsTotal 155 minutes

Study Guide and Practice Exams for the Meta Digital Marketing Associate Certificate10 minutes
Exam Preparation Resources10 minutes
Study App: Prepare for the Meta Digital Marketing Associate Certification Exam10 minutes
Take the Meta Digital Marketing Associate Certification Exam 100 minutes
How to Prepare for an Interview as a Social Media Marketer - Tips from Anke10 minutes
How to Prepare for Job Interviews10 minutes
What's Next? 5 minutes

1 app itemTotal 2 minutes

Initiate Certification Exam Verification2 minutes

1 discussion promptTotal 10 minutes

Share Your Thoughts!10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Anke Audenaert

Offered by

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Frequently asked questions

Yes! It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete this final step in the certificate program, the capstone course. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.