In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business.
Getting Started with TikTok
Getting Started with TikTok
This course is part of Marketing with TikTok Specialization
Instructor: Anke Audenaert
2,237 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(25 reviews)
Beginner level
Recommended experience
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
TikTok’s key features, user demographics, and why it is an important platform to engage with
How users interact with TikTok and best practices for engaging the TikTok community
How to create engaging and shareable content on TikTok
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
July 2024
Assessments
10 assignments
Taught in English
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This course is part of the Marketing with TikTok Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This week, you will learn about the TikTok app and discover some of the platform's unique features. You will create your own TikTok account and explore TikTok's unique features. You will also discover how TikTok uses a distinctive algorithm and how it works.
What's included
12 videos3 readings5 assignments
This week, you will explore the TikTok app and learn more about how users interact on the platform. You will examine TikTok demographics and determine the impact TikTok has on popular culture.
What's included
12 videos2 readings5 assignments1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
Digital Marketing Institute
Digital Marketing Institute
The University of Sydney
Coursera Project Network
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Learner reviews
4.8
25 reviews
- 5 stars
80.76%
- 4 stars
19.23%
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Showing 3 of 25
TM
4
Reviewed on Nov 23, 2024
Good if you are a complete beginner. Not really for people who are already on tiktok
MA
5
Reviewed on Nov 10, 2024
The content is very amazing and easy to understand.
JS
5
Reviewed on Sep 10, 2024
Really good introduction to what TikTok is and how to use it. Perfect for absolute beginners trying to figure out what they want to create on the platform.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.