This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.
TikTok for Business
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TikTok for Business
This course is part of Marketing with TikTok Specialization
Instructor: Anke Audenaert
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
13 assignments
Taught in English
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This course is part of the Marketing with TikTok Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
In this module, you explore how businesses use TikTok to engage audiences and enhance brand visibility. You'll learn to develop a targeted marketing strategy and content calendar, create resonant content, and adapt to trends to maintain relevance.
What's included
11 videos4 readings5 assignments
In this module, you explore how to establish and maintain a business presence on TikTok. You will create a marketing strategy, tailor a content calendar, and produce engaging content that resonates with users. Additionally, you will learn to adapt to TikTok's evolving trends to keep your brand relevant and connected.
What's included
17 videos5 readings8 assignments1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
University of Pennsylvania
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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