This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
How Technology Will Shape Marketing with Jagdish Sheth
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How Technology Will Shape Marketing with Jagdish Sheth
This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
Instructor: Jagdish Sheth
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Understand how the digital transformation of marketing is taking place
- Understand dynamic pricing both in e-commerce and brick-and-mortar retail
- Understand how selling without the salesforce is inevitable
- Understand how marketing will become more automated and integrated through supply chain linkage
- Understand the impact on pricing as customers order online
Details to know
Shareable certificate
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Assessments
8 assignments
Taught in English
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This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
This module will describe how disruptive digital technology has been across a variety of industries including the film industry, television, and space exploration. We will discuss how digital technologies are disrupting the marketing function, particularly advertising and pricing.
What's included
10 videos4 readings2 assignments2 discussion prompts
This module focuses on the impact of digital technology on advertising and promotion. Digital advertising is displacing print, television, and cable, and social media has the greatest impact in capturing advertising revenue. Search engines and social media are the next big wave in digital advertising and influencer marketing is destined to grow.
What's included
20 videos4 assignments
Since the early 90s, Sales Promotions have grown exponentially. This module discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.
What's included
12 videos1 reading2 assignments1 peer review
Instructor
Offered by
Recommended if you're interested in Marketing
University of California, Irvine
Digital Marketing Institute
University of Virginia Darden School Foundation
Digital Marketing Institute
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