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Learner Reviews & Feedback for Identifying, Attracting, and Growing Your Digital Audience by University of California, Irvine

4.7
stars
282 ratings

About the Course

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives....

Top reviews

LB

Jul 29, 2023

I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting.

Thank you Coursera.

BM

Dec 26, 2022

Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.

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26 - 50 of 66 Reviews for Identifying, Attracting, and Growing Your Digital Audience

By Mohammad S

•

Nov 2, 2021

Very valuable and worthy lesson!!

By Wenzel B

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Nov 20, 2022

Great content! Awesome delivery!

By Asif F

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Sep 25, 2021

It was a great course overall

By ABHISHEK M

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Oct 15, 2023

must course for BBA students

By GopalamSaikumar

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Nov 6, 2022

This course is knowledgeable

By ahmed n

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Jun 11, 2021

i find it really useful

By Joseph Y B N

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Nov 12, 2024

Me funciono muy bien

By FRANCK K S N

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Jun 13, 2024

digeste a comprendre

By Muhammad R A

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Jun 4, 2021

I like this course

By Kara S S

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Mar 15, 2022

Learned a lot!

By Eduardo .

•

Sep 13, 2021

Great course

By Humberto D M C

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Nov 18, 2024

Nice course

By Hicham M A M

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Aug 19, 2021

good course

By JESUS M A

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Jul 20, 2022

Buen curso

By abdullah a

•

May 19, 2021

good corse

By Oscar E D

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Feb 15, 2021

Excelent.

By Olumide O O

•

Feb 4, 2023

Amazing!

By ELMER M P

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Nov 8, 2022

excelent

By Mohamad T A

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Jun 9, 2021

Perfect

By Abed A

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Jun 23, 2021

nice

By Francesco P

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Apr 17, 2021

super

By Aarjav M

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Aug 22, 2021

good

By fatma s

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May 31, 2021

good

By Abdul R F

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Jun 1, 2021

It was really great course, but the resources was a little bet few. if you increase the resources by video and reading sections will be great.

By Vivian R K

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Feb 27, 2024

Bom curso! Só senti falta de feedback das nossas atividades por parte dos instrutores. Fica difícil dizer se estava indo no caminho certo.