En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Introducción a las redes sociales. Sus objetivos y métricas.
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Introducción a las redes sociales. Sus objetivos y métricas.
This course is part of Marketing con Redes Sociales Specialization
Instructors: María de los Angeles Ramos Solano
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Gain insight into a topic and learn the fundamentals.
4.4
(2,618 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
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Assessments
5 assignments
Taught in Spanish
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This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
En esta sección estudiarás los aspectos más generales del ámbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evolución de las redes sociales. De igual manera, para que puedas explicar su aplicación general en el ámbito de los negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.
What's included
1 video2 readings
En este módulo, identificarás los factores que han dado pie al crecimiento y al auge de las redes sociales mediante la descripción de sus antecedentes ejecutables e históricos.
What's included
4 videos13 readings1 assignment
En este módulo definirás y distinguirás las ventajas y limitaciones asociadas con las principales redes sociales en un análisis comparativo, el cual incluye un registro del rendimiento de cada una de las plataformas disponibles. De igual forma, en un análisis para distinguir su empleo y compatibilidad con los objetivos organizacionales, entre ellos, el "social listening".
What's included
5 videos17 readings1 assignment
En este módulo comprenderás y distinguirás los factores sociales que impactan en la construcción de un medio de comunicación digital y las implicaciones que tienen sobre las redes sociales.
What's included
3 videos11 readings1 assignment
En este módulo, analizarás y compararás las oportunidades de globalización de las organizaciones a partir del empleo de redes sociales.
What's included
3 videos11 readings1 assignment
Al finalizar el módulo, distinguirás y explicarás los beneficios del social listening, el proceso de moderación y las principales herramientas para lograr el seguimiento de temas de conversación en las redes sociales.
What's included
4 videos7 readings1 assignment
Instructors
Instructor ratings
4.6 (537 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Banco Interamericano de Desarrollo
University of Pennsylvania
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