This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Customer Co-Creation (Part 1)
Skills You'll Learn
Marketing, Digital Marketing, Marketing Mix, Product Strategies, Pricing Strategies
Reviews
4.7 (16,970 ratings)
- 5 stars79.65%
- 4 stars16.76%
- 3 stars2.12%
- 2 stars0.50%
- 1 star0.94%
SN
Jun 27, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.
Thanks.
MS
Jun 23, 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
From the lesson
MODULE 1: COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
Taught By
Aric Rindfleisch
John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow and Executive Director of Illinois MakerLab
Steve Raquel
Clinical Assistant Professor of Business Administration