This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Marketing in a Digital World
This course is part of Digital Marketing Specialization
Instructors: Aric Rindfleisch
573,109 already enrolled
Included with
(16,971 reviews)
What you'll learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Details to know
Add to your LinkedIn profile
21 quizzes
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
What's included
12 videos10 readings6 quizzes2 peer reviews1 plugin
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
What's included
9 videos3 readings5 quizzes2 peer reviews
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
What's included
9 videos3 readings5 quizzes2 peer reviews
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
What's included
11 videos5 readings5 quizzes2 peer reviews1 plugin
Instructors
Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
Illinois Tech
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
Why people choose Coursera for their career
Learner reviews
16,971 reviews
- 5 stars
79.65%
- 4 stars
16.76%
- 3 stars
2.12%
- 2 stars
0.50%
- 1 star
0.94%
Showing 3 of 16971
Reviewed on Aug 7, 2016
Greetings ,
Reviewed on Jul 22, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
Reviewed on Mar 4, 2020
A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). If you choose to explore the course without purchasing, you may not be able to access certain assignments.
You will be eligible for a full refund until 2 weeks after your payment date. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the 2-week refund period.
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.