Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
Gain insight into a topic and learn the fundamentals.
4.8
(2,189 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 4 hours
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in Spanish
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There are 3 modules in this course
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
Instructor
Instructor ratings
4.7 (345 ratings)
Offered by
Recommended if you're interested in Finance
Duke University
University of London
University of Cape Town
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Learner reviews
4.8
2,189 reviews
- 5 stars
81.56%
- 4 stars
14.46%
- 3 stars
2.82%
- 2 stars
0.59%
- 1 star
0.54%
Showing 3 of 2189
GA
5
Reviewed on Feb 14, 2021
La estructura temática y teórica muy acorde con el entorno real actual. Aun sigue vigente las bases del marketing y como se debe aplicar una planeación estratégica para proyectar los negocios.
JV
5
Reviewed on Feb 15, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
VG
5
Reviewed on Dec 26, 2018
curso de excelente ayuda, para entender de una forma mas global las herramientas de marketing y la utilización de estas en la organización. Junto con su impacto con el entorno y los clientes.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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