12 Project Management Methodologies: Your Guide
April 1, 2024
Article · 12 min read
This course is part of Marketing Strategy Specialization
Instructor: Ramon Diaz-Bernardo
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The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts.
After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive.¨ Now it’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Specialization. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.
1 video4 readings
5 videos1 reading1 assignment1 peer review3 discussion prompts
7 videos2 readings1 assignment1 peer review3 discussion prompts
7 videos1 assignment1 peer review4 discussion prompts
7 videos1 reading1 assignment2 peer reviews1 discussion prompt
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IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
IE Business School
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Michigan State University
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Fundação Instituto de Administração
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IE Business School
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107 reviews
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Reviewed on Aug 14, 2019
Excelente curso, super practico por ser orientado al método de caso
Reviewed on Oct 11, 2023
Excellent and highly engaging course. Thank you!!!
Reviewed on Aug 26, 2020
I am among the top in my PGP class and even in the office because of the learning from the IE University and Coursera
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