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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,764 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

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101 - 125 of 438 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Omar M

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Jan 21, 2023

Its was amazing learn all about how to align metrics with your marketing goals and data analysis techniques .

By Mauro A C

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Sep 23, 2022

Some parts were a bit too technical, but it was amazing to learn from it, it was very smooth and enjoyable

By Muhammad A

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Aug 29, 2022

By taking this course i am able to learn amazing terms used in fb marketing.Thanks for this valuable course.

By Azhar M

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Aug 3, 2023

It was one of the best course taught me how to spend my money wisely and get the beat out of meta platform.

By Ma T S

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Apr 23, 2023

I learned a lot of new things about ad campaigns especially how to measure and optimize in the right ways.

By Mariam A K

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Sep 18, 2022

I have learned a lot from this course, I can't wait to have my digital Marketing professional certificate.

By Chris G

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May 16, 2021

This specific course really taught me a lot. This is helpful most specially in prepare your presentation.

By Maria E G S

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Jan 8, 2021

Excellent course! The instructor is very engaging and the lessons are easy to follow. Highly recommended!

By Piroska K

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Oct 4, 2021

Great course I have acquired so much knowledge regarding Social Media Marketing ,I highly recommend it!!

By Leomar G

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Sep 19, 2021

nothing more, nothing less, everything you need to know is now in this course. great course. thank you .

By Iriansyah P

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Jan 8, 2024

best and help me to more understand about meta and they business, I hope I can work as digital marketer

By Jairo Y M C

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Jan 18, 2021

A detailed, enriched, thoughtful, and practical course that any prospective marketer should accomplish.

By Lundregn T

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Sep 4, 2021

Very awesome. I learned new terms and a more professional way to present data to the team and client.

By SWIFT G L

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Jul 12, 2022

thank to everyone who made this journey possible, I appreciate the opportunity a lot. thank you.

By MOHAMMED S M A M S M A

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May 11, 2023

Remember efforts, thank you Many

thanks to everyone who participated in the preparation of this

By Zeeshan A

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May 6, 2023

A very useful course for beginners, and for those who wants to start social media marketing.

By Borbála H

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Apr 25, 2022

Clear and informative videos. The quizzes really put my attention and knowledge to the test.

By Mukesh K S

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Aug 9, 2023

Lot of deep knowledge learn for Measure and Optimisation of Social media Marketing Campaign

By Faraz W

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Apr 3, 2023

This course help to understand how to maximize results of you campaigns.

Highly Recommended!

By Mark S

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Oct 28, 2021

Helps round out the other skills learnt in the other courses really well. Enjoyed it a lot.

By Robin C S C

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May 28, 2021

Buen curso, me ayudo a saber mucho mas sobre como hacer un buen marketing en redes sociales

By Ana M L F

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Oct 3, 2021

Excelente contenido, aprendí demasiado. Muy contenta con la calidad de cursos de Coursera

By Imran A

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Apr 11, 2023

Another great learning experience. Beautifully designed course. I enjoyed it thoroughly.

By MBANG-BA-MENGUE N G T

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Oct 12, 2022

very important and interesting to know how to present our data to different audiences

By Veeraphandian J

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Apr 20, 2022

i think this is the a must course people who dive into facebook marketing should take.