¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio?
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
This course is part of Marketing con Redes Sociales Specialization
Instructors: José Antonio Cano Chambonnet
32,527 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.5
(523 reviews)
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
17 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
En este módulo te damos la bienvenida al curso y te expondremos a grandes rasgo los temas a tratar y los objetivos a alcanzar.
What's included
2 videos3 readings
A través de este módulo podrás comprender el significado de social media marketing, los tipos de redes existentes y la importancia de enganchar con los clientes.
What's included
5 videos5 readings4 assignments
En este módulo podrás revisar cuáles son los primeros pasos del Modelo SOSTAC que ayudan a ir definiendo una estructura para el desarrollo de una estrategia con redes sociales.
What's included
9 videos8 readings4 assignments1 peer review
A través de este módulo, podrás conocer qué es una estrategia de Content Marketing y el por qué es importante en el desarrollo de una estrategia con redes sociales.
What's included
6 videos7 readings5 assignments
En este módulo podrás conocer el cómo crear una estrategia de comunicación, la integración de los equipos de mercadotecnia, la creación de contenido, así como su plan de acción.
What's included
10 videos9 readings4 assignments1 peer review
Instructors
Instructor ratings
4.6 (72 ratings)Offered by
Recommended if you're interested in Marketing
Tecnológico de Monterrey
Universidad Austral
Tecnológico de Monterrey
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.5
523 reviews
- 5 stars
67.49%
- 4 stars
24.47%
- 3 stars
5.16%
- 2 stars
1.14%
- 1 star
1.72%
Showing 3 of 523
LG
4
Reviewed on Jun 5, 2020
Esta muy bueno el curso. El único detalle es que en el certificado dice que el curso es sin crédito autorizado por Tecnológico de Monterrey
JC
5
Reviewed on Jun 14, 2019
Muy practico, información relevante y útil para aprender y desarrollar estrategias en redes sociales..!!! Super recomendado.!!1
IB
5
Reviewed on Jul 30, 2018
Me ha gustado mucho, tanto los contenidos como el instructor. Hay cosillas que se pueden actualizar, algunos materiales y artículos, pero por lo general me ha parecido muy completo
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.