¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio?
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Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
This course is part of Marketing con Redes Sociales Specialization
![José Antonio Cano Chambonnet](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/1c/413a404d9911e59f213758f6dd88ba/Cano.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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Instructors: José Antonio Cano Chambonnet
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Course
(520 reviews)
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Details to know
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Add to your LinkedIn profile
17 quizzes
Course
(520 reviews)
97%
See how employees at top companies are mastering in-demand skills
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Build your subject-matter expertise
- Learn new concepts from industry experts
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Share it on social media and in your performance review
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There are 5 modules in this course
En este módulo te damos la bienvenida al curso y te expondremos a grandes rasgo los temas a tratar y los objetivos a alcanzar.
What's included
2 videos3 readings
A través de este módulo podrás comprender el significado de social media marketing, los tipos de redes existentes y la importancia de enganchar con los clientes.
What's included
5 videos5 readings4 quizzes
En este módulo podrás revisar cuáles son los primeros pasos del Modelo SOSTAC que ayudan a ir definiendo una estructura para el desarrollo de una estrategia con redes sociales.
What's included
9 videos8 readings4 quizzes1 peer review
A través de este módulo, podrás conocer qué es una estrategia de Content Marketing y el por qué es importante en el desarrollo de una estrategia con redes sociales.
What's included
6 videos7 readings5 quizzes
En este módulo podrás conocer el cómo crear una estrategia de comunicación, la integración de los equipos de mercadotecnia, la creación de contenido, así como su plan de acción.
What's included
10 videos9 readings4 quizzes1 peer review
Instructors
![José Antonio Cano Chambonnet](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/1c/413a404d9911e59f213758f6dd88ba/Cano.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
![María de los Angeles Ramos Solano](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/51/1f22c0309a11e584153d7d3044a4fc/DSC08066-2-copia1.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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