Adobe

Multichannel Content Marketing

Adobe

Instructor: Adobe

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Adobe Marketing Specialist Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Adobe
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There are 3 modules in this course

Dive into the dynamic world of multichannel marketing. This module sets the stage for your journey by exploring the foundational concepts and strategies that drive successful multichannel campaigns. You'll learn to differentiate between multichannel and omnichannel marketing, conduct thorough market research, and develop an integrated content strategy. By the end of this module, you'll be equipped with the knowledge and skills to create cohesive and impactful marketing efforts across various platforms.

What's included

2 videos1 reading

Module 2 covers the essential components of creating cohesive and effective marketing campaigns. Explore the details of display and search advertising, the art of lead nurturing, and the importance of measuring content effectiveness. You'll learn how to build strong relationships with your audience through personalized campaigns and evaluate the success of your efforts using key metrics. By the end of this module, you'll be equipped with the skills to design, execute, and assess integrated marketing campaigns that drive engagement and deliver results.

What's included

4 videos

In Module 3, you'll learn how to harness the power of data to enhance your marketing campaigns. Discover the essentials of data collection, real-time marketing, and improving campaign performance through A/B testing and iteration. Delve into data-driven decision-making, learning how to present data effectively, understand ethical data usage, and make informed decisions based on your analysis. Finally, explore future trends in marketing, including AI, automation, and voice search, and learn how to integrate these emerging technologies into your strategies. By the end of this module, you'll be equipped to measure, optimize, and innovate in your marketing efforts for maximum impact.

What's included

1 video

Instructor

Adobe
Adobe
9 Courses34,779 learners

Offered by

Adobe

Recommended if you're interested in Marketing

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