In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience.
Speaking to persuade: Motivating audiences with solid arguments and moving language
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Speaking to persuade: Motivating audiences with solid arguments and moving language
This course is part of Dynamic Public Speaking Specialization
Instructor: Dr. Matt McGarrity
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4.8
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No prior experience required
Flexible schedule
Approx. 15 hours
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Assessments
10 assignments
Taught in English
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This course is part of the Dynamic Public Speaking Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review.
What's included
15 videos6 readings2 assignments1 peer review
Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis.
What's included
13 videos8 readings3 assignments1 peer review
In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing.
What's included
13 videos5 readings3 assignments1 peer review
In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review.
What's included
10 videos5 readings2 assignments1 peer review
Thank you for time in this course. I hope the material has proven helpful in some way. We concluded our discussion of the persuasive speech last week. I would like to spend a bit of time reflecting on the course. We will end this week with your final speech.
What's included
2 videos
Choice 1: For the final assignment, you can either submit a video or written speech (below). | Choice 2: For the final assignment, you can either submit a video (above) or written speech.
What's included
1 video1 reading2 peer reviews
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4.8 (81 ratings)Offered by
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