This comprehensive course on Persuasive Communication is designed to guide students from fundamental concepts to advanced techniques necessary for enhancing their communication skills in a professional setting. Across five lectures, students will explore key strategies to influence and motivate their audiences, applying these techniques in real-world situations through case studies and practical exercises. From developing credibility and logical speech structure to emotional connection and the art of storytelling, this course provides thorough training to become an effective and persuasive communicator.
Persuasive Communication
Persuasive Communication
This course is part of Communicating with Presence Specialization
Instructors: Yago De la Cierva
2,826 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(30 reviews)
Beginner level
Recommended experience
19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
To be a better leader you need skills such as finance, operations and marketing, but to advance in your career, you will also need soft skills. One of these essential skills is communication. If you want to manage people, whether it's a small team or a large company, you have to know how to communicate. There is no effective leader who is NOT an effective communicator.
What's included
1 video1 reading
In this lecture, students will learn the importance of communication skills in leadership and how these skills are essential for advancing their career. They will familiarize themselves with the basic principles of persuasive communication and discover how to effectively combine speech elements to capture and maintain audience's attention. This lecture establishes a solid foundation for becoming an effective and persuasive communicator, regardless of team's size or the magnitude of the company.
What's included
2 videos2 assignments
In this lecture, students will learn to structure a rational speech, comparing it to human anatomy: the bones represent the structure that gives strength and proportion to the speech's body. Through this approach, they will understand how to organize their ideas clearly and logically to effectively convey knowledge. This lecture will help them strength their skills in planning and presenting well-structured speeches that are convincing and clear.
What's included
6 videos2 assignments
In this lecture, students will discover how the speaker's credibility is fundamental to persuasion in leadership. They will explore when a rational approach may not be effective and how, in such situations, the leader's speech can be more impactful. Through practical examples and detailed analyses, students will learn to develop speeches that enhance their credibility and leadership.
What's included
7 videos2 assignments
In this lecture, learners will discover how the art of storytelling has been a powerful tool for conveying ideas, traditions, and values throughout history. They will learn to create and use memorable stories to enrich their speeches and improve their communication skills. Through practical examples and proven techniques, they will experience the impact of storytelling on the effectiveness of oral presentations.
What's included
7 videos2 assignments
In this lecture, students will explore how emotions play a crucial role in persuasive communication. They will learn to integrate reason, credibility, and emotional connection in their speeches to effectively influence their audience. While logic and credibility are important, this lecture will focus on how emotions can be the primary driver that moves people and creates a lasting impact.
What's included
5 videos2 assignments
Instructors
Instructor ratings
4.7 (13 ratings)Offered by
Recommended if you're interested in Economics
Johns Hopkins University
Northwestern University
University of Washington
Microsoft
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.7
30 reviews
- 5 stars
73.33%
- 4 stars
26.66%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 30
AA
5
Reviewed on Oct 13, 2024
Excellent course with actionable insights to structure your speech for different occasions
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.