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This course is part of Strategic Communications in Technical Organizations Specialization
Instructors: Paul Huckett
Included with
Recommended experience
Intermediate level
Experience in basic business or technical writing and presenting information to small or large groups.
Recommended experience
Intermediate level
Experience in basic business or technical writing and presenting information to small or large groups.
Learn to design effective presentation slides that capture attention and enhance understanding.
Develop skills to create compelling arguments using rhetorical devices to influence your audience.
Gain insights into tailoring your communication strategies based on audience needs and preferences.
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September 2024
9 assignments
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The course "Effective Presentations and Persuasive Writing" equips learners with the tools to craft and deliver impactful technical presentations and develop persuasive communication skills. Through this course, students will master the art of designing clear, engaging slides and structuring persuasive arguments tailored to diverse audiences. Learners will also gain insights into the intricacies of Requests for Proposals (RFPs) and related documents, sharpening their ability to analyze competitive strategies and write winning proposals.
What sets this course apart is its focus on real-world applications, from understanding team communication dynamics and cultural diversity to developing elevator pitches and mastering human-centered design principles. Students will also explore the latest trends in communication, ensuring they stay ahead in an ever-evolving professional landscape. By the end of the course, participants will be able to confidently present complex ideas, influence audiences through well-constructed arguments, and continuously enhance their communication skills throughout their careers. This course is ideal for professionals looking to boost their presentation and writing abilities in technical and persuasive contexts.
The course "Effective Presentations and Persuasive Writing" provides students with the tools to design and deliver impactful technical presentations and develop persuasive communication skills. The course covers audience analysis, proposal writing, and the use of rhetorical devices to craft compelling arguments. Students will also explore strategies for adapting communication styles in diverse settings and staying current with communication trends in professional environments.
3 readings
In this module, we will cover three components of presentations, planning, designing, and delivering. We will discuss frameworks and research-based strategies to help guide you as you prepare to provide a technical presentation.
3 videos1 reading3 assignments2 plugins
In this module, we will explore persuasion as a tool for changing or reinforcing the behaviors, attitudes, or beliefs of others. We will examine the framework of persuasive communications and consider the importance of audience analysis in the persuasive process. We will introduce the concept of elevator speech as an abbreviated, yet focused tool for persuasion.
3 videos4 readings3 assignments3 plugins
In this module, you’ll explore improvisation and design thinking as novel approaches for enhancing communications and facilitating innovation within a technical organization. Although these concepts have been in use for some time, they are new to many professionals and demonstrate how the field of technical communications continues to evolve. As we investigate these trends and process developments, you will consider how you might keep current with future communication trends to continue maturing your communication skills and effectiveness.
2 readings3 assignments8 plugins
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Financial aid available,