En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.
Beneficios y características de las redes sociales más significativas
Beneficios y características de las redes sociales más significativas
This course is part of Marketing con Redes Sociales Specialization
Instructors: María de los Angeles Ramos Solano
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Gain insight into a topic and learn the fundamentals.
4.4
(958 reviews)
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
95%
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Shareable certificate
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Assessments
12 assignments
Taught in Spanish
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This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Después de este módulo, podrás identificar los beneficios de la interacción de las intra-plataformas y su contribución a la estrategia de comunicación y social listening.
What's included
2 videos5 readings2 assignments
Después de este módulo, podrás identificar las características de cada una de las redes sociales y su aportación a cada uno de los entornos de negocios. Además, podrás describir el empleo oportuno y el valor agregado a las estrategias empresariales.
What's included
1 video7 readings2 assignments
Después de este módulo, podrás comparar las cualidades de cada una de las principales redes sociales y validar el valor agregado a la estrategia de comunicación digital.
What's included
6 videos17 readings7 assignments
En este módulo, podrás encontrar información valiosa para desarrollar tu proyecto final. Con él, se concluye nuestro curso.
What's included
2 videos1 assignment
Instructors
Instructor ratings
4.6 (113 ratings)Offered by
Recommended if you're interested in Marketing
Radio y Televisión Española
Tecnológico de Monterrey
Tecnológico de Monterrey
Universidad Austral
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Showing 3 of 958
AM
5
Reviewed on May 5, 2019
Desde mi punto de vista, lo más importante es el ejercicio práctico que evalúan tus compañeros; porque te da la oportunidad de poner a prueba los conocimientos adquiridos.
HL
5
Reviewed on Aug 19, 2020
Es el primer curso que tomo en Coursera, imaginé que era como datos generales del tema, todo lo contrario muy completo e interactivo, quedé encantada con este curso. Gracias
MC
4
Reviewed on Aug 30, 2020
Muy completo, mi recomendación es actualizar un poco mas la información, ya que3 al tratarse de temas digitales, todo va cambiando muy rápido.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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