What Is Programming? And How To Get Started
January 28, 2025
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This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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(344 reviews)
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Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
6 videos3 readings
Select the strategy for your Project and establish your empowering concept.
6 videos2 readings
Establish your KPIs, performance funnels, and your program's budget.
7 videos2 readings
This week you will complete and submit your Capstone Projects for peer review.
4 videos1 reading1 peer review
This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
1 video1 reading
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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344 reviews
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Reviewed on Jan 14, 2021
Learned a lot from this course! Didn't know SOCIAL Marketing is this much work. I'm glad to have taken this course. The social marketing templates are definitely helpful!
Reviewed on Oct 15, 2020
Learned so much! Thank you so much for the opportunity,
Reviewed on Mar 2, 2016
Randy Hlavac is an amazing instructor! Great course!
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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